Examples of Ethos, Logos, & Pathos

Ethos:
If Barack Obama gives a speech on the Democratic National Convention, he would talk about enhancing the economy, anti-war, and how John McCain is old and pedantic. This is because Obama's followers, the Democrats , are young people who think the economy is weak and the war in Iraq is wrong. They share a common concern, so it would be smart if Obama point this out to win the voters' hearts. (he actually did it~)

Logos:
If John McCain gives a speech on the Republic National Convention, he would say that Obama is a young radical with no experience. McCain would show he is experienced by telling people he was the one who fought in the Viet War. He would also point out that he would like to have young people working for him to serve the nation's new generation. That's why he chose Sarah Palin to run the campaign with him.

Pathos:
When Sarah Palin was doing her speech, she kept talking about how family was important to her and how being a mother of five made her happy. In this way, she could earn the supports not only from all the mothers, but also from people value the importance of family. She gave us an impression of a loving mother, so people might begin to believe she will be a loving mother-like vise president in the future. It really works for her!